If there are levels of hell, working on an agency holiday card is typically at level 5 1/2 or so. This one was different. We didn't want to just send out a little video. We wanted to make something. So being in Atlanta, we created an augmented reality wrapping paper that actually raps. And we got T-Pain to do it.
Adweek - Most Creative Holiday Cards of 2017
Gold Addy - Direct Marketing
